How To Find A Niche For Youtube

The best niche for you is one you're passionate about and builds a post-obit on YouTube. Hither are some tips to detect your channel'due south focus once and for all.

JUMP TO SECTION:

But First, What Is a YouTube Niche?
five Means to Find a Niche for YouTube
The 7 Most Profitable YouTube Niches

Choosing a YouTube niche is a big decision. Viewers will look at the overall theme of your channel and enquire one crucial question: Is this aqueduct correct for me?

But that's simply ane end of the spectrum; after that, you lot have to think about YouTube'southward recommendation system. It will analyze your channel's genre and effort to serve your videos to people with similar interests. If your content is all over the place, you might get fewer recommendations than someone with a focused channel.

In this episode of TubeTalk, we conversation with Jeff of El Jefe Reviews virtually how to choose a niche for YouTube. On his aqueduct, Jeff transitioned from general tech videos to reviewing personal audio, such as earbuds, headphones, and speakers. That strategy was a huge success; today Jeff has seventy,000 subscribers and counting.

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But First, What Is a YouTube Niche?

A niche is the genre or subgenre creators focus their content on.

There are many types of niches on YouTube:

Gaming
Cooking
Technology
Makeup and beauty
Fitness
Pets and animals
Health
Finance
Business
Comedy
Music
Sports
And so many more

These are broad topics, but you can go deeper by exploring subgenres.

For example, you could make videos about tiny homes instead of general real estate, such as multifamily homes and commercial lots. Tiny domicile investing is a narrower niche that allows yous to serve a specific audience.

"Niches vary in size from huge communities, like those who play the game Fortnite, to smaller communities, similar antique car collectors," YouTube states in a Creator Academy course. "Groups like these are seldom served by traditional media, so they unremarkably are more than enthusiastic when they discover a bear witness tailored to their interests – and this enthusiasm tin can atomic number 82 to more views, spotter time, and engagement."

five Ways to Find a Niche for YouTube

Gear up to detect the right niche for yous? Here are five ways to pick a topic that speaks to you creatively and grows your aqueduct.

1. Cull a Niche Inside a Niche

On YouTube, the more specific your content is, the ameliorate.

Let's say yous plan to launch a comedy channel. Telling jokes or creating skits that appeal to a broad audience isn't enough to build a following. Everyone loves to laugh, but people are amused by different things. To reach a specific audience, you might create funny videos most shopping at Walmart or the hassles of being at the airport.

El Jefe Reviews has a niche within a niche within a niche. There are three levels to his content that get narrower the closer you look:

El Jefe Reviews is:

A tech channel.
A tech aqueduct that reviews personal sound.
A tech channel that reviews personal audio, specifically wireless earbuds, headphones, and speakers.

Before Jeff decided to brand his channel more focused, his videos were almost full general tech.

"I figured that I had to be talking about everything; I idea general tech was the way to get until somebody sort of educated me and let me know, similar, 'Hey, that isn't information technology. You lot need to light amplification by stimulated emission of radiation focus on a niche, and if y'all can find a niche inside that niche, so that's really going to be where you find your people," he says.

To notice a focused niche, ask yourself two questions:

Does my potential niche have a subgenre?
Are creators ignoring a subgenre I could easily cover?

2. Choose a Niche That Gives You The Virtually YouTube Views

Why does El Jefe Reviews focus on personal audio instead of general tech? It'due south simple: One topic got more views than the other. More importantly, Jeff didn't dismiss that miracle every bit fluke. He investigated those flashes of success and realized his audition was interested in personal audio, not general tech.

"When I did my beginning headphone video, it outperformed my other content," Jeff says. "I was lucky to go 50 or 60 views on a video; this headphone video was pushing 300, 400, 500 views. Perchance 2 videos subsequently, I did a video on a set of earbuds that had just been released. That video ended up pushing 1,000 in the first week…. I noticed a pattern at that place."

Don't be agape to create lots of videos and experiment inside your niche to run across what works. In fact, information technology's wise to brand dozens of videos in your commencement few months on YouTube.

Read More: Quantity Over Quality - The 1 Matter New YouTubers Should Focus On

3. Check Out the Competition for Your Niche

Choosing a niche is more than complex than only picking a hobby to explore. What if millions of other creators have the same interest, and they have millions of subscribers already? That makes it harder to suspension through every bit a new creator.

Now you have a tough decision to make. Do you fight your mode through the digital crowd or choose a niche with less competition?

We're not saying the first option is incommunicable. But it'south easier to abound on YouTube if you choose the road less traveled, aka, less competition.

A small creator should never endeavour to compete (at least not directly) with a mega influencer pushing 1 million subscribers. A better option is narrowing your content to topics your competitors oasis't explored.

"At the fourth dimension when I was doing it, there weren't that many [channels doing personal audio]," Jeff says. "The stuff was covered past general tech channels that do a lot of mobile technology, but none of them were hyperfocused on it. At the time, in that location were maybe 3 or four of us dorsum in 2017, 2018. Now in that location are 40 or 50."

The lesson? If y'all have a unique idea, take it seriously earlier another creator has the aforementioned epiphany. The best YouTube channel niches aren't topics with the biggest post-obit; they're the ones people haven't discovered nonetheless.

4. Choose a Niche that Provides Countless Video Work

In this episode, our co-host Dan asked Jeff an interesting question.

"Do you always feel similar in that location are only so many headphones, and y'all've reviewed all of them?" Dan asked.

"No," Jeff answered. "At that place has been a tidal wave – a tsunami if you will – of wireless headphones and earbuds since 2016-2017, and it has not slowed down. Even the [computer] chip shortage [during the pandemic] barely made a dent in what'due south going on here…. If anything, I have too much work. In that location are and then many products. There are and then many new ones coming out."

Pro tip: Choose a niche that gives you plenty of videos to make. There's nothing worse than running out of ideas in get-go your iii months of creating.

5. Pick a YouTube Niche Yous're Passionate About

Does your niche motivate you to wake up, film videos, and actually be excited about the procedure? It takes time to build a YouTube aqueduct, then that passion has to come from you and only you. Make sure you're on YouTube for the right reasons, which should be a combination of passion, community building, and, yeah, even financial freedom.

The 7 Nigh Profitable YouTube Niches

In one case you've establish the correct niche, it's time to retrieve about coin. Are you trying to earn more YouTube AdSense revenue or build an income through brand deals, chapter marketing, and products?

If the answer is AdSense, it helps to know which YouTube niches have a high CPM (toll per mille, or the cost advertisers pay per 1,000 views).

Read More: How to Brand $200K a Month From YouTube AdSense

Here are the lucrative niches to expect out for:

Health
Business
Investing
Auto reviews
Real estate
Insurance
Online marketing

All of these niches accept CPMs between $14 and $21, equally shown in the graph below. This information is from a global written report by Marina Mogilko, a vidIQ creator partner.

And so how does this bear on your acquirement? If yous're from Australia and have an investing aqueduct, for example, y'all could make $21 per 1,000 views just by showing video ads. Now, let's say you have a goal to make $100 per video. You tin get there by earning 5,000 views per upload, which is totally doable.

These figures aren't physical because CPM rates fluctuate all the time. Some will naturally outearn others due to market place demand and seasonality.

To larn more about CPMs and how they bear upon your revenue, read this post outlining the major factors.

Blog Manager at vidIQ

Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.